Investigating Efficiency and Innovation: An Exploratory and Predictive Analysis of Smart Airport Systems

Author:

Williady Angellie1ORCID,Handani Narariya Dita23ORCID,Kim Hak-Seon4ORCID

Affiliation:

1. Department of Global Business, Kyungsung University, Busan 48434, Republic of Korea

2. School of Global Studies, Kyungsung University, Busan 48434, Republic of Korea

3. Department of Management, Faculty of Economics and Business, Universitas Wijaya Kusuma Surabaya, Surabaya 60225, Indonesia

4. School of Hospitality & Tourism Management, Kyungsung University, Busan 48434, Republic of Korea

Abstract

By exploring the top three airports in Asia, this study explores the area of smart airport systems. With the goal of analyzing the significant elements of airport services that captivate travelers’ attention through online reviews and establishing a correlation between sentiment in reviews and numerical ratings given by travelers, the study analyzes what captivates travelers’ attention. Data mining, frequency analysis, sentiment analysis, and linear regression are employed in this study in order to analyze a dataset of 10,202 online reviews. The results indicate that the most common attributes of airport services significantly impact customer satisfaction, as well as how the sentiment expressed in online reviews correlates with the numerical ratings. A significant contribution of this study lies in its contribution to understanding the dynamics of customer satisfaction in the field of airport services as well as in identifying areas for improvement that could enhance the overall traveler experience in the burgeoning field of smart airports. In the context of smart airport systems, the analysis of exploratory and predictive data provides valuable insights into the optimization of airport operations, thus enriching the body of knowledge in this rapidly evolving area and providing the foundation for future research.

Publisher

MDPI AG

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