An Analysis of the Factors Influencing the Sustainable Use Intention of Urban Shared Bicycles in China

Abstract

Bicycle sharing services have played an active role in building a green travel system in China, but this trend has also caused problems, such as users arbitrarily stopping on the roads or the destruction of shared bicycles. Based on data collected by means of a survey that we designed, a regression analysis is used to test the influence of use perception and consumer characteristics on the intention to sustainably use shared bicycles by measuring the intention to: continue using the service, park the bicycles in an orderly manner, and care and protect the bicycles. We find that: (1) perceived usefulness, perceived ease of use, consumer innovation, and standardized use behavior have a significantly positive impact on the intention to continue using and park shared bicycles in an orderly manner; (2) perceived usefulness, perceived ease of use, and consumer innovation also have a significantly positive impact on the intention to care and protect shared bicycles; and, (3) standardized use behavior has no significant impact on the intention to care and protect shared bicycles. Moreover, urban air quality plays a positive regulatory role in the relationship of perceived usefulness, perceived ease of use, and consumer innovation with the intention to sustainably use the service.