Abstract
In May 2020, the European Commission announced a proposal for a mandatory front-of-pack label (FoPL) for all European Union (EU) countries. Indeed, FoPLs have been recognized by several public institutions as a cost-effective measure to guide consumers toward nutritionally favorable food products. The aim of this study was to compare the performance and consumer preference of two FoPLs currently proposed or implemented in EU countries, the interpretive format Nutri-Score and the non-interpretive format NutrInform Battery, among Italian consumers. The experimental study was conducted in 2021 on a representative sample of 1064 Italian adults (mean age = 46.5 ± 14.1 years; 48% men). Participants were randomized to either Nutri-Score or NutrInform and had to fill out an online questionnaire testing their objective understanding of the FoPL on three food categories (breakfast products, breakfast cereals and added fats) as well as purchase intention, subjective understanding and perception. Multivariable logistic regressions and t-tests were used to analyze the answers. In terms of the capacity of participants to identify the most nutritionally favorable products, Nutri-Score outperformed NutrInform in all food categories, with the highest odds ratio being observed for added fats (OR = 21.7 [15.3–31.1], p < 0.0001). Overall, with Nutri-Score, Italian participants were more likely to intend to purchase nutritionally favorable products than with NutrInform (OR = 5.29 [4.02–6.97], p < 0.0001). Focusing on olive oil, participants of the Nutri-Score group had higher purchase intention of olive oil compared to those in the NutrInform group (OR = 1.92 [1.42–2.60], p < 0.0001) after manipulating the label. The interpretive format Nutri-Score appears to be a more efficient tool than NutrInform for orienting Italian consumers towards more nutritionally favorable food choices.
Funder
French National Cancer Institute
Subject
Food Science,Nutrition and Dietetics
Reference32 articles.
1. Nutrient Profiling–Scientific Advice for EU Farm to Fork Initiative|EFSA
https://www.efsa.europa.eu/en/news/nutrient-profiling-scientific-advice-eu-farm-fork-initiative
2. Sodium intake in Italy from 2008 to 2019: results of the CUORE Project-Health Examination Surveys
3. Global Burden of Disease Study 2019. Seattle, United States: Institute for Health Metrics and Evaluation (IHME) GBD Results Tool | GHDx
http://ghdx.healthdata.org/gbd-results-tool
4. Socioeconomic status and impact of the economic crisis on dietary habits in Italy: results from the INHES study
5. Mediterranean diet adherence rates in Sicily, southern Italy
Cited by
9 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献