New Trends in Consumption in Poland as Shown by the Example of a Freeshop Concept

Abstract

Current socioeconomic and environmental problems require radical solutions, including applying the circular economy and a zero-waste concept to customer behavior. One such solution is the concept of freeshops. A freeshop is a place where one can leave things one does not need and take useful items. The main purpose of this concept is to reuse things and thus prevent overproduction. The article is based on a survey carried out among students of the University of Gdańsk (n = 381). An affinity analysis was used to evaluate the data. The main aim of the paper is to discover a major set of factors that influence consumers choosing freeshops’ offer. In general, there were two groups of factors: economic (i.e., saving money) and connected with environmental protection (e.g., recycling). The primary result is that economic factors are more important for surveyed students than those related to environmental protection.