Passive Mobile Data for Studying Seasonal Tourism Mobilities: An Application in a Mediterranean Coastal Destination

Abstract

The article uses passive mobile data to analyse the complex mobilities that occur in a coastal region characterised by seasonal patterns of tourism activity. A large volume of data generated by mobile phone users has been selected and processed to subsequently display the information in the form of visualisations that are useful for transport and tourism research, policy, and practice. More specifically, the analysis consisted of four steps: (1) a dataset containing records for four days—two on summer days and two in winter—was selected, (2) these were aggregated spatially, temporally, and differentiating trips by local residents, national tourists, and international tourists, (3) origin-destination matrices were built, and (4) graph-based visualisations were created to provide evidence on the nature of the mobilities affecting the study area. The results of our work provide new evidence of how the analysis of passive mobile data can be useful to study the effects of tourism seasonality in local mobility patterns.