Influence of Social Constraints, Mobility Incentives, and Restrictions on Commuters’ Behavioral Intentions and Moral Obligation towards the Metro-Bus Service in Lahore

Abstract

This paper aims to identify commuters’ perceptions towards the metro-bus service system considering various social constraints, mobility incentives and restrictions, and personal norms. A questionnaire survey was designed, which consisted of the personal information of respondents, travel properties, and preferences with the metro-bus system. This survey was conducted in Lahore city, and a total of 333 samples were obtained. The findings of the Structural Equation Modeling (SEM) revealed that the social constraints in traveling, public transport incentives, and specific parking restrictions have a significant influence on commuters’ moral obligations to reduce traffic congestion, mitigate environmental menaces, and protect natural resources. The ANOVA and SEM analysis showed that significant differences exist among low-, middle-, and high-income commuters in terms of their behavioral intentions towards the metro-bus service. These findings implicate that specific incentives on the use of public transport modes and parking restrictions are useful in changing the behavioral intentions of travelers towards transit modes such as the metro-bus service.