Affiliation:
1. Business School, Suzhou University, Suzhou 234000, China
2. School of Management, Suzhou University, Suzhou 234000, China
Abstract
With the proposal of the goal of “carbon peak, carbon neutrality”, the concept of environmental protection has become increasingly popular. To explore the characteristics and influencing factors of consumers’ green consumption behavior against a dual-carbon background, this study proposed research variables and hypotheses about green consumption behavior and influencing factors. With the research purpose, research variables, and hypotheses, a questionnaire was designed. Consumers in Anhui Province were chosen as research samples. SPSS26.0 was employed to conduct reliability and validity analysis, correlation analysis, and stepwise linear regression analysis of the questionnaire data to evaluate the factors affecting consumers’ green consumption behavior; through these measures, it was verified that there existed a significant relationship between green consumption behavior and the influencing factors of purchase motivation, channel factor, consumer innovation, and price factor. And it was also verified that the influence of incentive factors and psychological factors was not significant. Based on this, the current study proposes countermeasures and suggestions for setting up environmental awareness, reducing the price of green products, expanding green consumption channels, and stimulating consumer innovation.
Subject
Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Building and Construction
Reference44 articles.
1. Nan, S., Wang, Z., Wang, J., and Wu, J. (2022). Investigating the role of green innovation in economic growth and carbon emissions nexus for China: New evidence based on the PSTR model. Sustainability, 14.
2. Carbon emission reduction characteristics for China’s manufacturing firms: Implications for formulating carbon policies;An;J. Environ. Manag.,2021
3. Scientific explanation and path analysis of carbon peaking carbon neutrality;Zhuang;J. Lanzhou Univ. (Soc. Sci.),2022
4. Research on the Influencing Factors of public green consumption behavior under the carbon peaking target;Xiong;J. Comm. Econ.,2022
5. Yang, M., Chen, H., Long, R., and Hou, C. (2020). Overview, evolution and thematic analysis of China’s green consumption policies: A quantitative analysis based on policy texts. Sustainability, 12.