Research on the Optimal Leasing Strategy of Electric Vehicle Manufacturers

Abstract

In the context of actively and steadily implementing the “dual carbon” strategy, two competing electric vehicle manufacturers (manufacturers m1 and m2) were selected as research objects to construct two different leasing strategy models for electric vehicle manufacturers, namely, m1 provided a unit rental electric vehicle strategy and m2 provided a fixed rental electric vehicle strategy. We studied the optimal car rental strategy and pricing of the two manufacturers under the situation of m2 providing and not providing rental service efforts, and the influence of relevant factors on the optimal decision are explored. It shows that the price of electric vehicles rented by consumers per unit increases with the combined effect of the coefficient of rental service effort and the marginal cost of the rental service effort, while the price of fixed rental electric vehicles decreases with the combined effect of both. When the unit rental preference coefficient is large, the unit rental of electric vehicles will give m1 maximum profit. When the rental service effort coefficient is high, m2 is the most profitable. The efforts to provide leasing services of m2 increase their own interests to a certain extent. The greater the effort coefficient of leasing services, the smaller the marginal cost of leasing services, and the optimal social welfare reaches the maximum. The conclusion of the article can provide relevant leasing insights for electric vehicle manufacturers and also provide certain theoretical guidance for promoting electric vehicle leasing service strategies.