Research on the Evolution of the Competition Culture of Highway Construction Companies Based on Text Mining

Abstract

The research on the evolution of the competition culture of highway construction enterprises aims to provide suggestions for highway construction enterprises to respond to the call of the Belt and Road Initiative and cope with overseas market competition in the new era. Based on the TF-IDF algorithm to extract the keywords of each enterprise culture, 291 enterprise culture texts were used as the analysis samples, and the evolution pattern of the competition culture of construction enterprises was explored. Relevant suggestions are made with the help of visualization and other technical means. It was found that: the competition culture of enterprises shows a trend from catering to the market to the internal construction of enterprises; the internal construction of enterprises is mainly reflected in talent competition, technological innovation and the optimization of management; the higher the level of competition, the more talent and technological innovation are valued; the development of competition culture is driven by the policy environment; and the focus of competition culture is affected by the maturity of the market.