Understanding the Dynamics of Brand Love in the Automobile Industry
Author:
Affiliation:
1. Department of Marketing, Faculty of Business, University of Valencia, 46010 Valencia, Spain
2. Abu Khader Automotive, Amman 11118, Jordan
Abstract
Funder
Spanish Ministry of Science and Innovation
Publisher
MDPI AG
Link
https://www.mdpi.com/0718-1876/19/2/59/pdf
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4. What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions;Dhiman;J. Interact. Mark.,2023
5. Evaluating service quality in automobile maintenance and repair industry;Jain;Asia Pac. J. Mark. Logist.,2020
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