Extraction and Visualization of Tourist Attraction Semantics from Travel Blogs

Abstract

Travel blogs are a significant source for modeling human travelling behavior and characterizing tourist destinations owing to the presence of rich geospatial and thematic content. However, the bulk of unstructured text requires extensive processing for an efficient transformation of data to knowledge. Existing works have studied tourist places, but results lack a coherent outline and visualization of the semantic knowledge associated with tourist attractions. Hence, this work proposes place semantics extraction based on a fusion of content analysis and natural language processing (NLP) techniques. A weighted-sum equation model is then employed to construct a points of interest graph (POI graph) that integrates extracted semantics with conventional frequency-based weighting of tourist spots and routes. The framework offers determination and visualization of massive blog text in a comprehensible manner to facilitate individuals in travel decision-making as well as tourism managers to devise effective destination planning and management strategies.