Optimization of Display Window Design for Females’ Clothes for Fashion Stores through Artificial Intelligence and Fuzzy System

Abstract

A display window or store window is the shop’s window that is designed to display items for sale to attract the customers to the stores. Window dressing that depends on visual merchandising is done to make a better impression and implies something dishonest. Knowing the customer from inside and outside through demographic data like ages, psychographics, lifestyles, and behaviors is the main factor that must be kept in display window designer’s mind. The designer takes display colors, light, and signage in consideration. In the presented paper, factors of designing display windows that affect increasing customer attraction and buying rate are studied. An analysis of this variable is established to select which of them have good effects. Optimizing customers’ attraction and buying rate values is carried out by controlling the selected affected variables through a designed and implemented fuzzy logic control system as an artificial intelligence tool. The fuzzy system, used for optimizing the number of viewers for stores’ display windows by controlling the affected factors, is a new approach used in the display window design field.