Factors Influencing the Adoption of Electric Jeepneys: A Philippine Perspective

Abstract

The implementation of e-jeepneys stands as a change process that will eventually transition to the modernization of the public transport system in the Philippines. To address concerns about jeepneys’ effects on the environment, energy use, society, the economy, and policies, their acceptability in the Philippines must be considered. This research study aims to identify the sources of influence on Filipinos’ adoption of e-jeepney utilization as a mode of transportation using the extended Pro-Environmental Planned Behavior (PEBP) model. A total of 502 commuters voluntarily answered the survey questionnaire. Based on the findings, perceived environmental concern (PEC) is the most significant determinant influencing attitude (AT) and, thus, affecting the Filipinos’ behavioral intention (BI) towards the adoption of e-jeepneys. Conversely, AT was the primary determinant of BI, which strongly supported the notion of AT as a strong driving force shaping behavioral decisions. Moreover, perceived authority support (PAS) emerged as a strong predictor of subjective norms (SNs), demonstrating the influence of institutional support on societal perceptions. As a result, more environmentally conscious people are more likely to view e-jeepneys positively and intend to use them as a mode of transportation. The endorsement or support from authoritative figures or institutions notably influences subjective norms, which are individuals’ perceptions of social pressures regarding the use of e-jeepneys.