Exploring the Relationship between Supply Chain Agility, Consumer and Electric Vehicle Characteristics, and Purchase Intentions in Thailand: A Structural Equation Modeling Approach

Abstract

This research on electric vehicle purchasing intentions in Thailand using Structural Equation Modeling aimed to achieve the following objectives: Firstly, to investigate the factors influencing consumers’ intentions to purchase electric vehicles. Secondly, to examine the impact of consumer characteristics on supply chain agility (SCA). Thirdly, to analyze how electric vehicle characteristics influence supply chain agility. Lastly, to assess the influence of supply chain agility on consumers’ purchasing intentions. The study sampled individuals in Thailand holding personal driver’s licenses and intending to purchase electric cars, totaling 350 respondents selected randomly. Data analysis employed descriptive statistics including frequency, percentage, and mean values. The validity and reliability of the questionnaires were ensured through factor loading and Cronbach’s Alpha tests. Our findings indicated that consumer characteristics, electric vehicle features, and supply chain agility significantly affect purchasing intentions. Consumer-specific factors like social influence, environmental concern, and perceptions of electric vehicles were found to impact purchase intentions. Electric vehicle characteristics such as battery longevity, perceived benefits, and value also influenced purchase intentions. Additionally, supply chain agility factors including flexibility, speed in innovation, and responsiveness to customer needs were identified as influential. The research underscores the importance for manufacturers to prioritize initiatives that enhance customer experience with electric vehicles, alleviating concerns and fostering confidence in their use, thereby encouraging adoption without apprehensions about potential issues.