A Novel Visual Narrative Framework for Tourist Map Design Based on Local Chronicles: A Case Study of the Songshan Scenic Area

Abstract

Tourist maps provide tourists with destination information that reflects their unique characteristics and cultural connotations and play an important role in attracting tourists and serving marketing purposes. However, existing designs of tourist maps often ignore the importance of cultural resource selection and the relationship between maps and structural linguistics, thereby affecting the narrative function and representativeness of tourist maps. This study utilizes the local chronicle as a data source and proposes a novel visual narrative framework (VNF) for tourist maps. The VNF combines Todorov’s narrative hierarchy and Roth’s visual storytelling tropes to establish a mapping between map elements and narrative elements. To demonstrate the effectiveness of the VNF, the Songshan Scenic Area was selected as a case study. By applying the VNF, highly characteristic and meaningful colors, figurative hand-painted symbols, and scene symbols are selected and integrated into the map design to enhance the artistic value and narrative of the map. This framework reveals the potential cultural value of local chronicles and can serve as a reference for other historical tourist cities, contributing to the preservation of local cultural heritage.