Sustainable Entrepreneurial Intention of Youth for Agriculture Start-Up: An Integrated Model

Abstract

Entrepreneurship is an important issue in the economy of a developing nation. However, the development of entrepreneurs in Indonesia is still very low when compared to other countries. Therefore, the purpose of this research is to analyze the determinants of the Sustainable Youth Entrepreneurial Intention for Agricultural start-ups. Analysis was performed using the Structural Equation Model. In addition, an analysis of the main factors of interest for Sustainable Youth Entrepreneurship In Agricultural start-ups uses Smart PLS 3.2.9 on questionnaire data from 738 youth respondents in Indonesia. The results show that attitude, subjective norm, and behavioral control variables have a significant influence on the model of Shapero’s entrepreneurial event (perceived desirability and perceived feasibility) and the sustainable intention of entrepreneurship in agriculture start-ups. Based on the research results, this study can be a reference for practitioners in increasing their sustainable entrepreneurial intention by applying the significance activation method to increase academic behavior and interest. In addition, the government can socialize more projects and training programs or entrepreneurship programs to increase the interest of the younger generation in relation to agricultural start-ups as part of the strategy.