Service Area Network Analysis for Location Planning of Microbusiness and Local Franchise in Urban Area: A Case Study in Malang City, East Java Provence, Indonesia

Author:

Wagistina SattiORCID,Syafitri Dyah RinaORCID,Lestari Julaika Sri,Amanatinismi Khoirunnisa Hafidha,Setiawan Dicky,Ramadhani Santica

Abstract

Malang city is supported by the informal sector, represented by 50.41% informal employees; 17.80% are street food vendors located by collector, neighborhood, local, and alongside footpaths. Those highly potential business opportunities are equipped by high-rate competitors that would be a failure factor. One of the most contributive factors of 50–60% of business failures is rough location planning without an effective solution. The purpose of this research is to analyze strategic selling locations for microbusiness and local franchises in Malang City. A quantitative approach was used to analyze numeric calculation while a geography information system (GIS) was used as the analysis method. Additionally, service area network analysis (SANA) as a GIS tool was used for counting the threshold of spatial factor. Both SANA and GIS integrate with mobile applications, which are called by LOLAKU (location = LO, or location to accelerate salability = LAKU). After analyzing the strategic location factor, these application are tested toward microbusinesses and local franchises around the study area. Respondents are involved in testing sessions after interview for microbusiness and local franchise criteria. The research showed that strategic locations for microbussiness and franchise local listed up to three rental points, there are: point 6 (112°36′44,571″ E–7°57′25,556″ S), point 9 (112°36′37,116″ E–7°57′28,496″ S), and point 21 (112°36′49,114″ E–7°57′48,281″ S). After comparing with respondents’ business criteria, point 6 is the most suitable one, which is located on alongside local roads, and traffic counted 37.8 unit/min on weekdays and 32.0 unit/min on weekends. LOLAKU received good responses from 36 respondents who took part in the criteria business determining and trial test sessions. We hope this application development will support and provide factual benefits for microbusinesses and local franchise actors in the future.

Publisher

MDPI AG

Subject

Economics, Econometrics and Finance (miscellaneous),Development

Reference64 articles.

1. Assessment and modelling of urban road networks using Integrated Graph of Natural Road Network (a GIS-based approach)

2. Understanding retail branding: conceptual insights and research priorities

3. Private-Label Use and Store Loyalty

4. Manajemen Pemasaran Dan Pemasaran Jasa. Revisi;Alma,2018

5. Springer Science Business Media, Inc. Service Franchising: A Global Perspective https://link.springer.com/book/10.1007%2F0-387-28256-4

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3