Affiliation:
1. Department of Accounting, Philadelphia University, Jarash Road, 20 KM, Amman 19392, Jordan
2. Independent Researcher, Amman 19392, Jordan
Abstract
The current paper aims to investigate the moderating role of liquidity in the relationship between accounting and advertising expenditures and the financial performance of small and medium enterprises (SMEs) in Jordan. Furthermore, the present paper highlights the importance of managing expenditures and improving financial performance. Since the performance of Jordanian SMEs is extremely critical, furthermore, the present paper explores the possibility of empowering these businesses in order to achieve profitability. This paper is based on descriptive statistics, regression, and correlation analysis in order to analyze the data, collecting secondary data from 200 SMEs. The results demonstrate that accounting expenditures are key factors for financial performance, especially in SMEs. Moreover, SMEs are more sensitive to liquidity challenges, which significantly impact their short-term expenditure and consequently influence their financial performance. It is evident that accounting expenditures moderated by liquidity have a positive effect on the financial performance of SMEs. However, our findings indicate a negative effect regarding the relationship between advertising expenditures and financial performance. According to the results of this study, regulators may offer new regulations and legislation in the future to the Ministry of Finance and the Amman Stock Exchange.
Subject
Economics, Econometrics and Finance (miscellaneous),Development
Reference93 articles.
1. The Impact of Bank Capital, Bank Liquidity and Credit Risk on Profitability in Postcrisis Period: A Comparative Study of US and Asia. Edited by Zhaojun Yang;Abbas;Cogent Economics and Finance,2019
2. The Analysis of the Impact of Accounting Records Keeping on the Performance of the Small Scale Enterprises;Adejare;International Journal of Academic Research in Business and Social Sciences,2014
3. The Impact of COVID-19 Pandemic on Small and Medium Enterprises in Jordan;Afifa;Journal of Accounting, Finance & Management Strategy,2021
4. Advertising Effectiveness on Financial Performance of Banking Sector: Turkey Case;Acar;International Journal of Bank Marketing,2017
5. The Seeds of a Crisis: A Theory of Bank Liquidity and Risk Taking over the Business Cycle;Acharya;Journal of Financial Economics,2012
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献