Research on the Vitality of Public Spaces in Tourist Villages through Social Network Analysis: A Case Study of Mochou Village in Hubei, China

Abstract

The construction of tourist villages is an important implementation path for promoting the new urbanization strategy in China. The optimization of their spatial pattern and functional adjustment is a key way to achieve high-quality urban development. The purpose of this study is to determine the influencing factors of public space vitality in tourist villages from the perspective of human behavior activities and to provide design support strategies for enhancing the vitality of public spaces in tourist villages. Using Mochou Village as an example, physical and behavioral network models were used to conduct a quantitative study of the vitality characteristics, and Quantitative Analysis of Precedence (QAP) regression was used to investigate the influence factors. The results demonstrate that spatial characteristics, such as “small block size, high street density”, and grid-like street structure and squares, as well as factors such as store concentration, sight lines, street length, spatial openness, and street width, significantly impact the vitality of public spaces in tourist villages. The analysis of the characteristics of the vitality of public space networks in tourist villages and the discussion of the influencing factors of public space vitality in this study can provide guidance for evaluating the vitality of public spaces and designing public spaces with high vitality in tourist villages.