User Satisfaction Survey on Public Transport by a New PAHP Based Model

Abstract

There is an obvious trade-off between information obtained from passenger surveys and cost and time investment. This paper offers a new approach for this problem and its detailed step-by-step procedure description. Parsimonious Analytic Hierarchy Process (PAHP) is a recently created methodology that combines the simplicity of direct evaluations with the consistency and reliability of the Analytic Hierarchy Process (AHP). In the paper, the first large sample survey of passenger satisfaction by a new, PAHP-based model and procedure is presented as a case study. Moreover, a comparison with an AHP survey on the same public transport system and the same pattern are demonstrated. Since the comparative analysis produced a strong correlation between AHP and PAHP outcomes, it can be stated that the new procedure is less time consuming and costly than the AHP, while possessing the same benefits, and thus, it is more trustworthy than satisfaction measured by direct evaluations. Consequently, our proposed model can be applied both in theoretical and practical cases. Theoretically, it solves the problem of avoiding the use of large pairwise comparison matrices, and practically, it is a useful support to public satisfaction surveys, especially in the transportation sector.