Communicating Renewable Energy in the National Action Plans of the Member States of the European Union

Abstract

For implementing renewable energy policies it is necessary to convince the population of the appropriateness and usefulness of the ideas. The information provision needed for that requires the communication to be accessible and understandable to the target audience. This research examined the national renewable energy action plans of the member states of the European Union. The online accessibility of these documents and their readability were examined using a simple accessibility test and the Flesch and Flesch–Kincaid readability tests. The paper also addresses the relationship between the culturally-determined power distance indices and the economic and developmental characteristics of the countries and the readability values of their samples. The results showed that the examined documents could be easily accessed, but the action plans of all the member states were difficult to read. The emerging pattern suggested that the text samples of the countries with higher power distances were harder to interpret. Nevertheless, no significant relationship was detected by the correlation analyses between the power distance indices and the Flesch and Flesch–Kincaid readability scores, while strong relationships were detected between the Human Development Index (HDI) data and the results of both readability tests in the group of countries with the highest power distance values.