The Idea of Mass Customization in the Door Industry Using the Example of the Company Porta KMI Poland

Abstract

The paper concerns the importance of the trend of mass customization in building the competitive advantage of companies in the door joinery sector in Poland. Its purpose is an attempt at assessing the effects of mass customization carried out on a newly designed TechnoPORTA technological line for automated door production on the basis of an analysis of selected technical and economic indexes related to manufacturing costs. The basis for the calculation of these indexes was the value of material and labor costs and the projected production value in relation to eleven selected types of industrial doors. Based on the analysis of technical and economic indexes, it can be concluded that the introduction of the concept of mass customization will reduce gross costs of manufactured products which, with the assumed level of sales, will translate into annual profit. The results obtained allow for optimistic conclusions about the possibility of building the long-term competitive advantage of door manufacturers.