Self-Insert Fanfiction as Digital Technology of the Self

Abstract

Self-insert fanfiction is a long-established but still controversial mode of writing, even within the already marginalized genre of fanfiction. Moreover, many of the specific terms and practices used to describe this kind of writing have not been formally explored or theorized. We maintain that self-insert fanfiction can be understood as a digital technology of the self, building upon Foucauldian roots and extending into digital platforms and their affordances. We begin by making connections to the precedents established by “Mary Sue” characters, then continue by tracing the shifts from those conversations to more explicitly self-insert subgenres of the present day. Then, drawing on a survey of self-insert fanfiction conducted across four platforms (Ao3, FF.net, Tumblr, and Wattpad), we explore how such works can be discovered, read, and engaged with, and we offer specific observations about self-insert subgenres, as drawn from a selection of these works. Ultimately, we maintain, self-insert fanfiction expands the possibilities offered by other digital technologies of the self (avatars, blogging, etc.) by attempting to create a self that can be open to any reader who encounters it, although this expansion is not without its own limitations and drawbacks. We conclude by offering potential directions for further work in this area that fall beyond the scope of this initial exploration.