Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses-Reference-Cited by-同舟云学术

Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses

Published:2024-06-20 Issue:12 Volume:16 Page:5267
ISSN:2071-1050
Container-title:Sustainability
language:en
Short-container-title:Sustainability

Author:

Alsheref Fahad Kamal¹^ORCID,Khairy Hazem Ahmed²^ORCID,Alsetoohy Omar²^ORCID,Elsawy Osman³⁴^ORCID,Fayyad Sameh⁴⁵^ORCID,Salama Mahmoud⁴^ORCID,Al-Romeedy Bassam Samir⁶^ORCID,Soliman Shimaa Abo Elsoad Mohamed⁷^ORCID

Affiliation:

1. Department of Business Informatics, College of Business, King Khalid University, P.O. Box 3247, Abha 61471, Saudi Arabia

2. Hotel Management Department, Faculty of Tourism and Hotels, University of Sadat City, Sadat City 32897, Egypt

3. Department of Human Resources Management, College of Business, King Khalid University, P.O. Box 3247, Abha 61471, Saudi Arabia

4. Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt

5. Hotel Management Department, Faculty of Tourism and Hotels, October 6 University, Giza 12573, Egypt

6. Tourism Studies Department, Faculty of Tourism and Hotels, University of Sadat City, Sadat City 32897, Egypt

7. Hospitality Management Department, High Institute of Tourism, Hotels & Computer Science, Seyouf, Alexandria 21532, Egypt

Abstract

Global environmental concerns necessitate a heightened focus on green practices by businesses to balance sustainability and profitability. Therefore, this study investigates the effects of green ambidexterity (GA), green organizational identity (GOI), and green internal marketing (GIM) on sustainable competitive advantage (SCA) in travel agencies and hotels. The PLS-SEM approach was used to test the proposed model of the study. In total, 317 valid responses were gathered from full-time middle- and upper-management personnel of travel agencies category A and five-star hotels operating in Egypt. The findings revealed that GA positively impacts GOI, GIM, and SCA. Also, GOI and GIM positively impact SCA. In addition, GOI and GIM mediate the relationship between GA and SCA. The study advanced dynamic capability theory by emphasizing the importance of internal processes in harnessing sustainability-oriented dynamic capabilities. The study recognized the relationship between SCA, GOI, GIM, and GA and provided insightful implications on how businesses might develop and use their sustainability-related strengths.

Funder

Deanship of Research and Graduate Studies at King Khalid University

Publisher

MDPI AG

Link

https://www.mdpi.com/2071-1050/16/12/5267/pdf

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