Archaeological Sites’ Management, Interpretation, and Tourism Development—A Success Story and Future Challenges: The Case of Bibracte, France

Abstract

Bibracte is described as a well-managed property with significant heritage value. Even as the site’s managing body and its partners continue to deliver encouraging and engaging projects, there are barriers to success. Thus, the primary purpose of this study was to identify and analyze the possible future challenges that the current management may encounter. This study used a field work methodology, and comprised interviews, observations, guided visits, discussions, discourse analysis, and the review of an important corpus of material, from which conclusions were drawn. Significant problems arising from various causes were identified. The results reveal that despite the appropriate heritage management, interpretation, and tourism development practices, the heritage and tourism potential remain not fully captured. The management of the site has established its notoriety as an important research center for experimental and educational archaeology, rather than as an important tourist attraction. Thus, the site has failed to become a popular tourist destination. These difficulties are said to have been molded and enforced by imperatives connected to the site and its surroundings, as well as the Réseau des Grands Sites de France title. This research may contribute to elucidating heritage sites and their unknown management difficulties, which will be beneficial to the sites’ employees and visitors.