Implementing Multi-Criteria Analysis in the Selection of AUCHS for the Integration of Digital Technologies into the Tourism Offering: The Case of MeDryDive

Abstract

Focusing on both physical and virtual accessibility, this paper presents the methodology developed by MeDryDive for the selection of AUCHS (Accessible Underwater Cultural Heritage Sites) in Greece, Italy, Croatia, and Montenegro. MeDryDive is a project that aims at the promotion of AUCHS in the Mediterranean as distinctive tourism destinations through personalized dry dive experiences. The candidate sites are assessed in order to be included in the transnational thematic tourism product “Dive in the Past” and promoted through Creative and Cultural Industry (CCI) applications, including a Serious Game, Augmented and Virtual Reality applications, and promotional videos, all developed in the context of the project. The main goal of the methodology is to meet the requirements for both the sustainability of the thematic tourism product and the digital applications’ development. The assessment of AUCHS is based on specific criteria that result from setting weighing factors and classifying indicators as either critical or non-critical. The criteria are categorized into core (feasibility) criteria and complementary (appropriateness) criteria for determining the total level of readiness. This set of criteria enables site selection through an elimination method, identifying the suitable pilot and follow-on sites for the integration of digital technologies into the tourism offering.