An Impact Evaluation of the Application of Sharing Products in Tourism Services

Abstract

This study is a discussion on the feasibility of, application, and promotion of sharing products in tourism services. The promotion and application of the current sharing concept are mostly aimed at a wide range of urban populations or urban service systems, while research on applications of the concept that target tourism services are few. This study hopes to demonstrate that, with the introduction of the sharing concept into the tourism industry, tourism services will benefit from sharing tourism products. Adopting the TAM model, the study surveyed tourists in the form of a questionnaire and obtained its data from 410 participants. The research investigated tourists’ attitudes towards sharing tourism products and the impact of sharing products in tourism services. In the SEM model test and analysis, we found that: (1) sharing tourism products is acceptable to tourists; (2) sharing tourism products brings tourists good travel experiences and improves the quality of tourism services in scenic spots; and (3) tourists can have their special needs and concerns met by sharing tourism products. These prove that tourist sharing products are a scientific and effective way for the tourism industry to improve the travel experience of tourists and to optimize the tourism service industry, and that the sharing concept is in agreeance with the climate of current economic development and the diversified needs of consumers. This research focuses on the promotion of the sharing concept in seaside tourism services. In future research, we can also try to improve the user experience, assist service management, and build a healthy economic ecological model with the application of the sharing concept in different service models and business venues.