Affiliation:
1. Departamento de Ciencias de la Comunicación Aplicada, Media Faculty, Complutense University of Madrid, Avenida Complutense s/n, 28014 Madrid, Spain
Abstract
The manner in which individuals worldwide shared art during the most challenging months of the COVID-19 pandemic stands as one of the most significant instances of creative social resistance in recent history. As a collective tool of resistance against emotional trauma, and as a means to foster a sense of community and well-being, the study of this phenomenon offers a compelling avenue for research into creativity and its social functions. This paper presents a descriptive case study of a successful 50-day collective experience within a neighborhood community in Madrid, Spain, during a period when the city, as a notably exceptional case study for research, bore one of the heaviest burdens of COVID-19 in the world. Data were gathered through in-depth personal interviews and direct observations. Applying a connected approach drawing on the fields of the Sociology of Art and Media Studies, three key findings emerge: (1) participants emphasized shared live artistic performances as the primary catalyst for fostering a sense of community, collective resilience, and overall well-being; (2) their sense of togetherness was further bolstered by digital and media support, as recordings of live performances were shared with loved ones living elsewhere, as well as with journalists and on social networks. This network of communication played a pivotal role in connecting individuals; (3) the combined efforts of both initiatives contributed to the development of a more positive individual and shared narrative surrounding the crisis.