1. Center of Excellence for Tourism Business Management and Creative Economy, Department of Digital Marketing, School of Management, Walailak University, Nakhonsithammarat 80161, Thailand
2. Center of Excellence for Tourism Business and Creative Economy, Department of Tourism and Prochef, School of Management, Walailak University, Nakhonsithammarat 80161, Thailand
3. Faculty of Humanities and Social Sciences, Songkhla Rajabhat University, Songkhla 90000, Thailand
4. Faculty of Business, Law and Social Sciences, Birmingham City University, Birmingham B4 7XG, UK
5. Department of Management Studies, Graphic Era Deemed to be University, Dehradun 248002, India