Exploring the Relationship between Social Media and Tourist Experiences: A Bibliometric Overview

Abstract

In recent years, the relationship between the tourism experience and social media has become an increasingly popular research topic. Previous research has focused only on certain aspects of the tourism experience and social media, but none have covered the subject in depth. To fill this gap, this study takes a holistic approach and combines both concepts simultaneously. This article presents a new overview of scientific production through an in-depth bibliometric analysis on the “Scopus” platform, using the two software packages “VOSviewer” and “R Studio”. This article presents a synthesis of 62 papers published between 2013 and 2023, using citation and co-occurrence analysis to identify key trends and connections in research on this topic. We highlight the most researched concepts and the most important connections between various publications. Our analysis presents the most prolific research community, the evolution of research and the most active journals regarding this topic.