Exploring Factors Affecting Car Sharing Use Intention in the Southeast-Asia Region: A Case Study in Java, Indonesia

Abstract

This paper provides some insight into factors influencing the car sharing adoption and usage in Southeast-Asian developing countries like Indonesia, where car sharing is just emerging and so far, not effectively existent. This study uses an internet survey of 600 Indonesian respondents to examine how underlying factors, such as perceived benefits of car sharing related to convenience and cost-saving aspects, perceived risks and burdens of car ownership, and perceived values of car ownership as societal status can influence their intention to use car sharing. The results of the ordered logit models reveal that car sharing use intention is influenced by perceived benefits of car sharing and perceived values of car ownership as societal status. Among demographic attributes, income level has a positive effect on car sharing use intention. The implications and proper interpretations in the interplay among them can provide a useful guide to city transportation planners and business owners who attempt to promote car sharing schemes in the Southeast-Asian market like Indonesia.