Evaluating the Effectiveness of Picture-Based Agricultural Extension Lessons Developed Using Participatory Testing and Editing with Smallholder Women Farmers in Nepal

Abstract

Printed pictures are traditional forms of agricultural extension for smallholder farmers. They receive historical academic criticism but remain inexpensive, do not require technical skills (unlike smartphones), and bypass language/literacy barriers. Here, a comprehensive participatory pipeline is described that included 56 Nepalese women farmer editors to develop 100 picture-based lessons. Thereafter, the Theory of Planned Behavior is used as a framework to evaluate 20 diverse lessons using quantitative and qualitative data (Nvivo-11) collected from four groups, focusing on low-literacy women: the women farmer editors (n = 56); smallholder field testers who had prior exposure to extension agents and the actual innovations (control group, n = 120), and those who did not (test group, n = 60); expert stakeholders (extension agents/scientists, n = 25). The expected comprehension difference between farmer groups was non-substantive, suggesting that the participatory editing/testing approaches were effective. There were surprising findings compared to the academic literature: smallholders comprehended the pictures without the help of extension agents, perhaps because of the participatory approaches used; children assisted their mothers to understand caption-based lessons; the farmers preferred printed pictures compared to advanced information and communication technologies (ICTs); and the resource-poor farmers were willing to pay for the printed materials, sufficient to make them cost-neutral/scalable. These findings have implications for smallholder farmers beyond Nepal.