Differences in the Values and Related Factors of Eating a Balanced Meal among the Younger Generation in Japan

Abstract

This study examined young Japanese adults’ values regarding the consumption of balanced meals consisting of staples, main dishes, and side dishes and how these values relate to demographics, socioeconomic status, nutrition knowledge, attitudes, skills, behaviors, and diet-related quality of life. Data were obtained from the “Survey on Dietary Habits of the Younger Generation” (2000 responses, ages 18–39), of which 1888 valid responses were analyzed. The principal component analysis identified three value patterns: PC1—valuable yet burdensome; PC2—environment-reliant, weak initiative; and PC3—low value due to hassle. Both PC1 and PC3 were associated with prioritizing prices in food choices and knowledge of a balanced meal. However, PC1 participants valued balanced meals and possessed meal preparation skills, whereas PC3 participants valued balanced meals less and had negative attitudes toward eating them. PC1 was positively associated with the frequency of eating balanced meals while PC3 was negatively associated. PC2 individuals had positive attitudes toward eating balanced meals but were less concerned about nutritional balance when choosing foods themselves. This study highlights the importance of adopting an approach that aligns with the value patterns of the target population.