Risk Perceptions and Flood Insurance: Insights from Homeowners on the Georgia Coast

Abstract

Scholars highlight a wide array of factors that can influence individual decision-making under risk. Utilizing survey data, we explore many potential factors that affect risk perception and protective behaviors. Our focus is on coastal Georgia, which has lower historical risk relative to the rest of the Southeast U.S., and which many people perceive as relatively safe, but was recently adversely affected by two major storms. The results indicate a majority of coastal residents expect coastal storms and other hazards to be worse in the future. The regression results suggest perceived damages, risk tolerance, wealth exposure, and flood zone are robust determinants of flood insurance purchase. Other factors, like flood zone awareness and attitudes towards community risk management initiatives—like shoreline armoring, beach replenishment, and coastal retreat—are also indicated to have a high correlation with flood insurance purchase.