Entrepreneurship or Employment? A Survey of College Students’ Sustainable Entrepreneurial Intentions

Abstract

The recent COVID-19 pandemic has had a huge impact on the global job market, with increasing unemployment rates leading to an unstable social situation that has affected college students’ job prospects. This situation has drawn the attention of the Chinese government and universities to the promotion of entrepreneurship. The present study used field theory to analyze the entrepreneurial intentions of 4926 college students in Hangzhou, an emerging global digital city. It was found that college students who had received entrepreneurship education were more likely to insist on entrepreneurship, while the native environmental field had a significant positive effect on students’ sustainable entrepreneurial intention (SEI). These findings provide a good reference for universities to promote entrepreneurial intentions among college students and provide advice on the construction of entrepreneurship education fields.