From Farmers’ Entrepreneurial Motivation to Performance—The Chain Mediating Effect of Entrepreneurial Learning and Entrepreneurial Ability

Abstract

Farmers’ entrepreneurship is an important measure to achieve the stable development of rural areas. However, the performance of farmers’ entrepreneurship is generally low. How to improve the performance to promote farmers’ sustainable entrepreneurship has become the primary problem. Therefore, based on the entrepreneurial process theory, this paper takes entrepreneurial farmers who participated in the cultivation of new vocational farmers in Sichuan Province from 2018 to 2021 as the research object, collects 329 valid sample data through questionnaires, and empirically tests the impact of farmers’ dual entrepreneurial motivation on entrepreneurial performance, as well as the chain intermediary role of entrepreneurial learning and entrepreneurial ability. The results show that: survival entrepreneurial motivation and opportunity entrepreneurial motivation both have significant positive impacts on entrepreneurial learning, entrepreneurial ability, and entrepreneurial performance; entrepreneurial learning plays a complete intermediary role between dual entrepreneurial motivation and entrepreneurial performance, entrepreneurial ability plays a complete intermediary role between dual entrepreneurial motivation and entrepreneurial performance, and entrepreneurial learning and entrepreneurial ability play a complete chain intermediary role between dual entrepreneurial motivation and entrepreneurial performance. The research expands a new perspective on the path and mechanism of entrepreneurial motivation on entrepreneurial performance, and proposes measures to stimulate farmers’ entrepreneurial motivation, improve the entrepreneurial training system, and build a learning and exchange platform, which are of great practical significance to improve farmers’ entrepreneurial performance.