Mode Choice of Commuter Students in a College Town: An Exploratory Study from the United States

Abstract

Research of travel behaviors of university students is of theoretical and empirical importance. The literature, however, has paid little attention to mode choice of students at college towns. This study aims to specifically explore influence factors of the mode choice of college town students. After conducting a survey of commuter students at Iowa State University, a college-town university in the United States, the study uses both simple statistics and advanced statistical models (e.g., multinomial logit and nested logit models) to analyze the data and produces findings to confirm and test existing knowledge and to gain new insights. Firstly, students at a college town are more likely to adopt greener (non-driving-alone) modes, especially walking, to commute compared to their counterparts at urban universities; this is as revealed in the literature. Secondly, students may use “bundled services” to fulfill their travel needs. The students who prioritized rent affordability in housing choice tend to live in proximity to bus stops and are more likely to ride buses. Lastly, commuter students who do not drive alone to school tend to prefer a residence with transit proximity. Moreover, students who reside in proximity to transit and who reported “peer effects” would use non-driving modes more if commute time was shortened.