Digital Technology as a Disentangling Force for Women Entrepreneurs

Abstract

This study investigates the empowering potential of digital technologies for women entrepreneurs, a transformative force that transcends all fields of knowledge. It specifically examines how technology can equip women to overcome socio-cultural and economic barriers, focusing on the case of Iran. The research employs a mixed-methods approach, utilizing a literature review within the qualitative framework to identify key empowerment drivers. Subsequently, a quantitative approach leverages DEMATEL to pinpoint the most impactful drivers. This investigation aims to provide stakeholders with actionable insights, highlighting the critical role of technology in fostering equitable and sustainable economic advancement for women entrepreneurs. Furthermore, the study emphasizes the importance of gathering information from a developing nation like Iran, as its findings can hold significant implications for other countries experiencing similar developmental stages. Ultimately, the research seeks to inform the creation of effective policies, support initiatives, and educational programs. These interventions aim to empower women entrepreneurs to leverage digital tools for sustainable business growth, ultimately contributing to a more equitable and environmentally conscious future.