Abstract
(1) Background: This is one of the few studies to look into online grocery shopping behavior in Indonesia, as an emerging sector of the economy. The technology acceptance model is extended in this study to include price, health risk, and a reference group to better understand the factors and the extent to which they influence online grocery shopping. (2) Methods: In order to achieve the goal of the research and test the research model, a literature-based questionnaire was developed and distributed to 300 respondents in Jakarta via online platforms. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used in this study. (3) Results: We discovered that ease of use, usefulness, attitude, and reference group had a statistically significant relationship with intention and actual use of online platforms to purchase groceries in Indonesia. However, neither health risk nor price were found to be significantly correlated with respondents’ purchasing intent. (4) Conclusions: Several practical and theoretical implications for decision makers designing marketing strategies are discussed based on the findings.
Subject
Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development
Reference129 articles.
1. Bali Runs out of Oxygen as President Jokowi Ponders Lifting COVID-19 Curbshttps://www.thejakartapost.com/news/2021/07/25/bali-runs-out-of-oxygen-as-president-jokowi-ponders-lifting-covid-19-curbs.html
2. https://covid19.go.id/p/regulasi
3. Changes in People’s Behavior during the Pandemichttps:///www.info.populix.co/all-reports/COVID-19%
4. The Relationship among Product Risk, Perceived Satisfaction and Purchase Intentions for Online Shopping
Cited by
23 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献