Temporal and Spatial Evolution and Influencing Factors of Public Sentiment in Natural Disasters—A Case Study of Typhoon Haiyan

Abstract

The public’s attitudes, emotions, and opinions reflect the state of society to a certain extent. Understanding the state and trends of public sentiment and effectively guiding the direction of sentiment are essential for maintaining social stability during disasters. Social media data have become the most effective resource for studying public sentiment. The TextBlob tool is used to calculate the sentiment value of tweets, and this research analyzed the public's sentiment state during Typhoon Haiyan, used the biterm topic model (BTM) to classify topics, explored the changing process of public discussion topics at different stages during the disaster, and analyzed the differences in people's discussion content under different sentiments. We also analyzed the spatial pattern of sentiment and quantitatively explored the influencing factors of the sentiment spatial differences. The results showed that the overall public sentiment during Typhoon Haiyan tended to be positive, that compared with positive tweets, negative tweets contained more serious disaster information and more urgent demand information, and that the number of tweets, population, and the proportion of the young and middle-aged populations were the dominant factors in the sentiment spatial differences.