Exploring the Influence of Perceived Epidemic Severity and Risk on Well-Being in Nature-Based Tourism—Taking China’s Post-1990 Generation as an Example

Abstract

The impacts of perceived risk (PR) and perceived severity (PS) on personal well-being (WB) during the COVID-19 epidemic have often been overlooked, especially in the context of China’s post-1990 generation. Therefore, this research intends to explore how members of the post-1990 generation obtain personal benefits through PR through the Attention Restoration Theory (ART). A total of 276 online questionnaires were collected by snowball sampling and analyzed in SPSS 21.0. This research found that PR, NC, and the ART are mediating variables which affect WB. The higher the PR, the more likely it is that the post-1990 generation will engage in nature tourism. These discoveries undoubtedly demonstrate a breakthrough in the theoretical gap, and provide a proposal for the sustainable development of China’s tourism industry.