Group User Profile Modeling Based on Neural Word Embeddings in Social Networks

Abstract

How to find a user’s interest from similar users a fundamental research problems in socialized recommender systems. Despite significant advances, there exists diversity loss for the majority of recommender systems. With this paper, for expanding the user’s interest, we overcome this challenge by using representative and diverse similar users from followees. First, we model a personal user profile vector via word2vec and term frequency mechanisms. According to user profiles and their follow relationships, we compute content interaction similarity and follow interaction similarity. Second, by combining two kinds of interaction similarity, we calculate the social similarity and discover a diverse group with coverage and dissimilarity. The users in a diverse group can distinguish each other and cover the whole followees, which can model a group user profile (GUP). Then, by tracking the changes of followee set, we heuristically adjust the number of diverse group users and construct an adaptive GUP. Finally, we conduct experiments on Sina Weibo datasets for recommendation, and the experimental results demonstrate that the proposed GUP outperforms conventional approaches for diverse recommendation.