Digitalization Effect on Business Performance: Role of Business Model Innovation

Abstract

Digitalization has become a key driver of business innovation in recent years. It provides businesses with new opportunities to innovate and create value. Digital technologies, such as cloud computing, big data analytics, and artificial intelligence, have helped businesses boost the development of new products and services, optimize their operations, and improve customer engagement. This study aimed to analyze the impact of digitalization on business performance within business innovation. This study applied an ordinary least square regression model and an intermediary to explore relationship in the chain of digital capability–business model innovation–company performance. The object of investigation was 1663 listed A-share companies Shanghai and Shenzhen in the software and information technology service sectors. The results showed that digital capabilities could be divided into three dimensions according to the hierarchical relationship: (1) basic digital capabilities, (2) digital operation capabilities, and (3) digital integration capabilities, all of which significantly positively affected enterprise performance. Furthermore, while business model innovation significantly positively affected corporate performance, it was also driven by the preceding variables of digital capabilities. Business model innovation enhanced the positive impact of basic digital capabilities, digital operation capabilities, and digital integration capabilities on company’s performance. Considering the empirical results, this study underlines that the government should promote digital skills development, create supportive regulatory environments, promote access to funding for innovations, foster partnerships between businesses and technology providers, and promote collaboration between businesses, which are conducive to extending digitalization within the business innovation model and improving business performance.