Factors Influencing Technology Adoption in Online Learning among Private University Students in Bangladesh Post COVID-19 Pandemic

Abstract

Technology acceptance in higher education, especially during and after the crisis of COVID-19, is very important in the current environment, especially in online learning adoption. This study aimed to determine the impact of performance expectancy, effort expectancy, social influence, and facilitating conditions on the adoption of the online line among university students in Dhaka in the post-pandemic period. In addition, the moderating role of voluntariness was also ascertained. In this quantitative study, primary data were collected using a survey method. The target population was students of private universities located in Dhaka, Bangladesh. There was a total of 130 respondents, and non-probability sampling was found to be more appropriate. Data were analyzed using the Smart-PLS system. The results revealed that effort expectancy was the most important predictor of intention to adopt online learning. The next significant predictor was facilitating conditions. However, it was found that performance expectancy and social influence were not significant predictors of intention to adopt online learning. Additionally, it was found that voluntariness was not a mediator. In terms of practical implications, educators and designers should focus on effort expectancy and facilitating conditions to increase online learning adoption.