Customer Relationship Management: A Key Factor in Banks’ Competitiveness in Modern Business-Reference-Cited by-同舟云学术

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Customer Relationship Management: A Key Factor in Banks’ Competitiveness in Modern Business

Published:2023-03-29 Issue: Volume: Page:
ISSN:
Container-title:International Scientific Conference on Digital Transformation in Business: Challenges and New Opportunities
language:
Short-container-title:

Author:

Domazet Ivana¹^ORCID,Neogradi Sladjana²

Affiliation:

1. Institute of Economic Sciences, 11 000 Belgrade, Serbia

2. Addiko Bank, 11 000 Belgrade, Serbia

Publisher

MDPI

Link

https://www.mdpi.com/2504-3900/85/1/36/pdf

Reference19 articles.

1. Domazet, I. (2018). Developmental State and Millennium Development Goals: Country Experiences, World Scientific Publishing.

2. Driving Factors of Serbian Competitiveness: Digital Economy and ICT;Domazet;Strateg. Manag. Int. J. Strateg. Manag. Decis. Support Syst. Strateg. Manag.,2018

3. Customer relationship management model: A business strategy in a competitive business climate;Ben;Int. J. Supply Chain Manag.,2019

4. Ray, N. (2018). Managing Diversity, Innovation, and Infrastructure in Digital Business, IGI Global, Business Science Reference.

5. Implementation effects in the relationship between CRM and its performance;Goetz;J. Bus. Res.,2018

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