The Pandemic and the Creative Performance of Cities: An Empirical Study in Portugal

Abstract

In a pandemic and post-pandemic environment, the consequences for the creative economy have been brutal and nefarious. Thus, this study aims to measure cities’ creativity performance, through a composite index, reported in the year 2021. In this sense, the results show that culture, the creative economy and enabling environment, as subdimensions of creativity, show that cities suffered a significant setback in their creative performance. However, this is currently being reversed so that creativity continues to contribute to the performance and growth of cities, whereby the formation of networks/partnerships as allies of the creative class and industries that characterise this dimension becomes even more important. This means that the creative class was one of the most affected by the pandemic, given that its activities are sustained mainly by the public, which corroborated recent studies. The study’s main contribution lies in the use of the Composite Index, in which it was concluded that creativity generates employment and wealth for a country’s economy. Finally, some limitations and avenues for future research were outlined.