Prosumers—A New Mindset for Citizens in Smart Cities

Abstract

Developing smart cities as a practical component of sustainability is an initiative being promoted worldwide at the international level. The European Union has a strong focus on creating awareness regarding the necessity of new consumption models in energy, considering the current energy crisis and increasing inflation. The aim of the present paper is to assess the paradigm shift from consumers to prosumers in smart cities of the European Union in the international context of promoting sustainability and finding solutions to the current energy crisis. New solutions have to be found and implemented in order to ensure citizens in the European Union have better living conditions under these given circumstances. Developing smart cities in the countries of the European Union is a response to this international context and a solution for better life quality for citizens. Smart cities are not just high-tech cities, but are sustainable cities putting the consumer first. Consumer living in smart cities has new functions in this sustainable environment: they will develop from consumer to prosumer. This paradigm shift brings new consumption models to be implemented in smart cities, centered on the prosumer. The proactive role of the prosumer will change their mindset. This is the research hypothesis of the present paper: smart cities will help consumers to become prosumers and a new mindset will be created for citizens living in smart cities. This development will have a social impact beyond academia and will shape society in a new way. Qualitative comparative analysis is used as a research method in the present article. A case study is presented to support the research hypothesis. The novelty and originality of the present research is the citizen-oriented approach of developing smart cities, considering the perception and the new roles or functions of the citizen living in a smart city regarding these new sustainable cities. Smart cities are analyzed as social hubs offering improved life quality and a sustainable life perspective, beyond the technical or technological components which are usually debated related to smart cities. The resumption theory explains the paradigm shift from consumer to prosumer and the related development of a new mindset for citizens of smart cities in the European Union. Economic, environmental and social incentives trigger a change of mindset from consumers to prosumers in EU smart cities, which is validated in the present paper.