Motivations and Strategies of Sport-Based Corporate Social Responsibility: Multiple Case Studies of Taiwanese Enterprises

Abstract

Since the United Nations announced the 2030 Agenda for Sustainable Development in 2015, which includes 17 Sustainable Development Goals (SDGs) guiding global efforts from 2016 to 2030, corporate organizations have increasingly integrated SDGs into their cultures, adopting innovative strategies to practice sustainable development. This integration has yielded numerous inspiring breakthroughs and success stories. Corporate organizations have found significant contemporary relevance in practicing corporate social responsibility (CSR) through sports. This study explores the motivations for and the scope of CSR activities undertaken by Taiwanese enterprises that use sports as a vehicle. Through in-depth interviews and multiple case studies, this study examines the commonalities and uniqueness of sport-based CSR, providing a detailed depiction of the current state and challenges faced by enterprises engaging in sport-based CSR and sustainable development. The findings will lead to new perspectives and feasible strategic directions for the advancement of sport-based CSR.