Exploring the Spatial Characteristics of Inbound Tourist Flows in China Using Geotagged Photos

Abstract

As important modern tourist destinations, cities play a critical role in developing agglomerated tourism elements and promoting urban life quality. An in-depth exploration of tourist flow patterns between destination cities can reflect the dynamic trends of the inbound tourist market. This is significant for the development of tourism markets and innovation in tourism products. To this end, photos with geographical and corresponding metadata covering the entire country from 2011 to 2017 are used to explore the spatial characteristics of China’s inbound tourist flow, the spatial patterns of tourist movement, and the tourist destination cities group based on data mining techniques, including the Markov chain, a frequent-pattern-mining algorithm, and a community detection algorithm. Our findings show that: (1) the strongest flow of inbound tourists is between Beijing and Shanghai. These two cities, along with Xi’an and Guiling, form a “double-triangle” framework, (2) the travel between emerging destination cities in Central and Western China have gradually become frequently selected itineraries, and, (3) based on the flow intensity, inbound tourist destination cities can be divided into nine groups. This study provides a valuable reference for the development of China’s inbound tourism market.