A Novel GDMD-PROMETHEE Algorithm Based on the Maximizing Deviation Method and Social Media Data Mining for Large Group Decision Making

Abstract

Multi-attribute group decision making is widely used in the real world, and many scholars have done a lot of research on it. The public’s focus on emergencies can provide an important reference for emergency handling decision making in the social media big data environment. Due to the complexity of emergency handling decision making, the asymmetry of user evaluation information is easy to cause the loss of important information. It is very important to mine valuable information for decision making through online reviews. Then, a generalized extended hybrid distance measure method between the probabilistic linguistic term sets is proposed. Based on this, an extended GDMD-PROMETHEE large-scale multi-attribute group decision-making method is proposed as well, which can be used to decision making under symmetric information and asymmetric information. Firstly, web crawler technology is used to explore the topics of public concern of emergency handling on social media platforms, and use k-means cluster analysis to classify the crawling variables, then the attributes and subjective weights of emergency handling plans are obtained by TF-IDF and Word2vec technology. Secondly, in order to better retain the linguistic evaluation information from decision-makers, a new generalized probabilistic hybrid distance measure method based on Hamming distance is proposed. Considering the difference of decision makers’ evaluation, the objective weight of decision makers is calculated by combining the maximum deviation method with the new extended hybrid Euclidean distance. On this basis, the comprehensive weights of the attributes are calculated by combining subjective and objective factors. Meanwhile, this paper realizes the distance measures and information fusion of probabilistic linguistic term sets under cumulative prospect theory, and the ranking results of the emergency handling plans based on the extended GDMD-PROMETHEE algorithm are given. Finally, the feasibility and effectiveness of the extended GDMD-PROMETHEE algorithm are verified by the case study of the explosion accident handling decision making of Shanghai “6.18” Petrochemical, and the comparative analyses between the several traditional algorithms demonstrate the extended GDMD-PROMETHEE algorithm is more scientific and superior in this paper.